Are mobile apps the right service paltform??

Are mobile apps the right service paltform??

Do you also think that mobile apps are meant solely for big name brands like Flipkart and City Bank?? Let me tell you that you are absolutely wrong. Nowadays, no matter you are a small and midsize businesses, every one wants to have their mobile app. And for that you just need to have an effective mobile-friendly website.

In fact, these days it is becoming very much popular among the small businesses to whom you interact with in your day to day life. They either have or want to have their own dedicated mobile app, no matter their business is not a known coffee shop or the ok-ok types beauty spa.

Even if till now you are still not convinced why anyone would want to build their own mobile platform, below are the top five benefits of going down and choosing this path sooner rather than later:-

1.  VISIBILITY

The mobile apps help you to be visible to customers all the time. Facts and figures show that the average Indian spends more than four hours a day on his or her mobile device. While mostly only a few applications make up the most of the total usage but it doesn't alter the fact that each user has to unlock, scroll, and scan their device for the apps they're looking for.

2.  Provide Value to Your Customers

Its more easy for your valuable customers to collect or submit any information or query via your mobile app. The result? More downloads and more return customers.

3.  Build Brand and Recognition

A mobile app service platform for your business can contribute to your brand awareness. Hearing and/or seeing your brand approximately 20 times is something what will get you truly noticed and will help in brand recognition.  But to attract your customer's attention you really need to create an app that has features your customers will love, while at the same time it should be well branded and beautifully designed.

4.  Improve Customer Engagement

It doesn't matter whether you are selling snacks or spa services, your customers need a way to reach you. Including a messaging (or help desk) feature in your app will really add a difference in the way you communicate with your valuable customers.

5.  Cultivate Customer Loyalty

Last, but not least, the most important reason to get your own app developed is customer loyalty. With all the marketing techniques out there — roadside banners, billboards,flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly tend to lose our impact on customers because of the amount of advertising surrounding us all time. It's really important to make a true and candid connection with your customers, and making them a lover of your product or service forever.

All the above points does not state that a mobile app service platform is going to save your business, but it can be the best way of staying closer and connected to your customers, and having a mobile app service platform  means being just a "fingertip" away from your customers all the time.