8 things that
every E-Commerce site must have
E-commerce sites give you, the
business owner, a plenty of opportunities to reach out to your customers.
However, that can be only possible if these sites are properly maintained and
have rich features. In order to reap benefits from your e-commerce site, you
need to understand what today's customers exactly want and design solutions
accordingly. Here are some must-have features of
an e-commerce portal.
Search Box
A well-positioned search box allows
visitors to reach to the products they are looking for quickly. What they have
to do is type the name of the product they want and they will be directed to
the concerned category. This makes online shopping easy.
Top selling products
In order to create urge for shopping
among your visitors, you should display featured products on the home page or
on the side columns. This is to inform your visitors about the top selling
products and sales offers.
Display of related product
This is basically a selling feature
that will show your visitors other products related to the product they are
currently viewing. The related products will be shown with a heading, Customer
also brought. This is a tactic to encourage visitors to purchase more than one
item.
Newsletter Subscription
Ask your customers to subscribe
newsletter to stay up to date with your offers and promotions. This feature
allows you to build customer relationships with your customers that will help
you create marketing campaigns.
A Rollover Image Effect (Hover Effects)
Your visitors want to view the
products they want to buy closely. In order to provide them with minute details
of your product, you need to add hover effects to your website. Having a good
zoom feature for your product will let your customer get minute details.
Categories
You need to have clear categories on
your website to list the product-line. For example, all products that are
related to men—clothing, wallets, shoes and accessories—must be sorted under
the dedicated category. Likewise, there must be particular categories for other
products such as kitchen appliances, electronics and home furnishing. This
makes site navigation easier for your visitors.
Easy Navigation
Easy navigation is an extremely
important feature that no E-commerce website should lack on. A website having
streamlined navigation let customers to the category or product they are
looking quickly.
Secure Payment Gateway
It is very important for you to
provide your customers with secured payment gateways for using their credit and
debit cards. A protected gateway not only gives customers peace of mind but
also makes you earn their trust.
Good Graphics
Make sure that you use premium
graphics and images to grab your customer's attention. Inferior graphics and
images on a site can put off your visitors and can increase its bounce rate.
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