Monday 29 February 2016

Best Methods to Optimize Landing Page!

Best Methods to Optimize Landing Page!



Landing page plays a great role in conversion as the user has to face it as first interaction with your website. Therefore, if your landing page is not optimized, the visitors will leave your website soon after they land on your website. Thus, optimization of the landing page should be the first and foremost thing you need to do if you want to drive more traffic, higher engagement, and conversion.
Here are some important tips that can help you out to optimize your website's landing page to ensure more conversions:
§  Write killer Headline


 The headline is the first thing, visitor will notice when he/she will arrive on your landing page. It is always advisable to put some more effort on headlines. Try to create attractive and creative headlines that easily grab the attention of visitors. The headline must tell what the content, product or service is about. Don't use lengthy headlines, they should be small and simple. Good headlines attract visitors and ultimately drive more traffic to your website.
§  Optimize Landing Page Forms
When talking about landing page forms, the only thing come to mind is great content, good CTA buttons etc. But apart from these, registration forms are also very important for conversion. No one likes to fill long and frustrating registration forms. Such forms are time-consuming and may make the user leave the website. Social sign-in is a solution.

By allowing users to sign-in using their existing social identities, social sign-in save users time and also they don't need to remember a new username and password. Social sign-in is a great tool in the field of registration service for an online business.
§  Good CTA Buttons
Call to Action buttons are the buttons which make user to take some specific action. They are also very important in conversion. A good and optimized CTA button generates the lead and improves the sales and profit. CTA buttons should be well customized and easy to find. Select great color combinations and customized buttons size that best suited with the design of your landing page. Good CTA buttons improve user experience and drive more traffic to your website.

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