Google Launches New
Design Portal for Mobile App, Website Developers
A
latest move by Google- it launches a new design portal for mobile app
and website developers. The biggest advantage of this portal is that it will
provide advice to developers to develop applications and web pages in such a
way that it produces best results on mobile devices. This portal will also
be helpful in ecommerce website development providing an enhanced
user experience leading to increased business.
Internets being a powerful tool, several companies run
their ads online for optimum results and Google ensures that users are able to
view maximum content on the internet through their mobile phones. With
several people opting to search for information through their mobile phones,
this portal will give good resource to increase UX. Some time earlier, Google
had also implemented its Accelerated Mobile Pages to boost the
rankings of Web pages that were optimized for mobile viewing. The
latest portal for Mobile App and Website Developer has been created
keeping this objective in mind. It will help in giving better ideas and
resources to website developers and optimize a web page for mobile users.
Google also conducted a survey through its Think with
Google: Designing for Mobile Micro Moments and gathered information
from over 100 people using mobile apps and website. The objective of
this survey was to understand which mobile applications and websites
gave users a positive experience and which ones did not. This survey was
conducted in partnership with AnswerLab, which specializes in usability testing
and user experience research. Famous E- commerce brands Amazon.com and Zynga
are customers of AnswerLab among others.
In
addition to the new portal, Google provides users with another guide providing 25 principles that will guide mobile app
development and make E-commerce website development more mobile friendly.
It gives the web developers a walk -through of the topics such as how to use speed
test tools to enable pages to load faster, how to display product information
and make the entire website user friendly. Other topics covered in this guide
include app navigation, exploration in app searches, usability and ease of form
entry. Again, one of the major principle covered in this guide is to help
developers design their applications and enhance e-commerce website
development in such a way that it is optimizes user experience and at the
same time drives sales conversions.
With
many users using mobile phones to check information on
websites it becomes imperative that web developers design the pages in such a
way that they are mobile friendly. Gone are the days where desktop
strategy would be replicated on mobiles. Web developers will have to
build pages that give users a very good mobile experience.
To sum up, it can be said that the new design tool from
Google will be a boon for Web developers which will eventually help business
get more traffic to their website through mobile devices. It
will also enable the web developers to develop their skills and create useful
strategies in giving users a unique mobile experience.
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