How To Make Better Conversion Rate With A Faster Website?

How To Make Better Conversion Rate With A Faster Website?

Websites have become an important part of online marketing campaign. If your business or organization is not having existence on the web this means you are way behind in the competition. Online market is growing at a good pace which makes a stronger case to have a website. One of the common mistakes that most individuals do is they give importance to website design. An amazing looking website will certainly bring traffic. But one of the crucial factors that majority of people tend to ignore is page speed.

What is page speed? This is the first question that comes to the mind of most non-technical people. Page speed can be defined as "site speed", which is the page speed for selected page views on a site. In simple terms, it can also be described as "page load time" or the actual time to fully display the content on a particular page. In technical terms, it can also be termed as the time taken by the web browser to obtain the primary byte of information from the server. There is no doubt that faster page speed is advantageous as you will be able to get the desired results for both SEO & conversions.  

Sometimes individual tend to ignore page speed and give much importance to the design & functionality of the website which is wrong thinking. In fact, it has been found that if the page takes a longer time to download then user switch over to other site which loads up quickly. It will not be wrong to say that page loading is definitely an important part of web user experience. According to a recent research, it has been found that a website that has a better performance in terms of page loading speed has more conversion rate.     

Nowadays, mobile phones are extremely popular as it has become an essential part of our daily routine. People shop for their favorite products & services on mobile phone and in case the website takes a longer time to open they switch over to another site. Further, individuals that use mobile for surfing internet have less patience than desktop users. As per the latest updates released by Google, the sites which are slow have a negative effect on the ranking in the search engines.

Given below are few points that can help you in improving your website speed:

§  Web hosting: The web host should be chosen wisely after proper research. Hosting company should have adequate servers with latest configuration.

§  Avoid PNG images for photos: It is recommended that you use JPEG images because it compresses to smaller sizes without affecting the quality.

§  Optimization of images: You should optimize the images on the web page as it will certainly enhance the page speed. One should try to use minimum images as it takes maximum downloading time.

§  Analytics: Make use of Google analytics to find the performance of the web pages in terms of speed. You can also run various performance tests that are available on websites. The biggest benefit of doing analysis of the website is that if there are errors or issues you can quickly find it.

§  Reduce page size: The webpage full of pictures will surely take longer time to download. Further, by enabling HTTP compression the page size which includes (HTML and Javascript) can definitely reduce the size of the page by 50%. With help of search engines you can find several free tools to check the compression of your website. You must ensure that web hosting service provider is using compression technology this will certainly give better page speed results. 

§  Scripts & Widgets: The new technology has made it extremely easy to embed. But in majority of the cases scripts slow down the website.       

§  Load testing: You can certainly avoid the problem of slow page speed, if proper testing is done. One of the important parts of evaluating the website is to do load testing. This is carried out by software testers and they use automation tools like Loadrunner and Winrunner etc to find exact time taken by the page to load.

Organizations especially from the e-commerce domain have experienced downfall in the business revenues due to slow page speed. Customers do want to access the website quickly and complete the required task this is where the page speed plays a vital role.

 We have a team of talented and experienced web designers & developers having superb knowledge of latest technologies. Further, customers that have taken our website designing services are extremely satisfied with our work. Our professionals have given modern look and amazing designs to various websites. The website designing services that are offered includes Website re-designing, Logo designing, Brochure designing, Catalog designing, Visiting card designing, Banner ads and Social media advertisement designing. Customers can visit our website to get details about website designing packages that are available. We can also customize the web designing packages as per the requirements our clients. These web development packages are available at pocket friendly prices hence, we have emerged as the first choice for web designing services.

For more information, please visit: www.programmingyan.com