What
a Winning Website Really Has?
The ingredients of
a winning website are great colour
schemes, striking headlines and bold, big images. They're the elements that
should be taken care of otherwise a website shall create a feeble first
impression on visitors.
However, apart
from these big elements, there are a couple of points that form the basic part
of a website—these elements include
strong call-to-actions, helpful navigational menus and website security
indicators. These are the movable pieces of a web design that every web development agency should
pay heed to.
So here's a list
of all the minute characters that contribute to building a great website.
Responsive Web Design (RWD)
Simply put, an RWD will allow the website to adjust
itself as per the size of the screens belonging to different devices such as
that of mobiles and laptops. It's true that Internet browsing on mobiles has
overtaken Web browsing that's done on desktops and laptops. For that purpose, a
website having an RWD has become
important if it wishes to target all the customers/prospects browsing the
Internet via mobiles and other smart devices.
If research works
have to be believed, 48 per cent of netizens say that a non–RWD website
frustrates them. When faced with a negative shopping experience (such as the
one that's delivered by a non–RWD website), 43 per cent of consumers go to a
competitor's website.
Logos, fonts and colours
A great website
should maintain consistency in terms of logos, colours, language and font. By
having such consistency, a website will be able to strengthen its loyalty
towards customers and will build a credible brand image. And if facts are to go
by, close to 66 per cent of users are willing to pay more for a product or a
service whenever the respective brand delivers a positive experience.
No stock photos please
The images on your
website should be bold and eye catching, and please don't put those
run-of-the-mill stock images. The images should always complement the website's
design and layout. And, now, let's see what facts have to say—if we happen to
use non-generic images (that is, stock photos), the conversion rates climb up
to 48 per cent. Also, close to 41 per cent small website owners say that their
sites' design themes and aesthetics improve a customer's experience as well.
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