Monday, 18 April 2016

Two Key Point of Marketing Strategy

Two Key Point of Marketing Strategy


"You decide how competitive you want to be"
Marketing is total system of business activities designed to plan, price, promote, and distribute want-satisfying product to target markets in order to achieve organizations objectives.
There is a fun fact too, and it will make you question yourself "Is this marketing?" it is the query that bugs the business enterprises. It is like this, gaining the attention of prospective customer which has become increasingly difficult as the number and variety of healthy competitors increases day by day. Previously Brand names on T-shirts were a novelty: today it is hard to find a shirt without an advertisement on it. Advertising now appears in public restrooms, in the sand on beaches, and at the bottom of the cups on golf course putting greens.

The two key points which should be kept in mind while planning marketing/ advertising strategy are:
§  Get your business card
As with the changing time, when we are moving towards nearly a paperless offices more and more, card is still a mainstay of business. As the card is a very convenient way of marketing not just your product but your identity too. Your business card does not just show who you are but it also shows in short what you are, they are very strong in giving voice and impression to your identity. Till now if you haven't got a card that you can give out to your prospective clients, then you are missing out a key marketing opportunity. So not to let this opportunity go, you must get your card designed as soon as possible. And what if you have got a card, but it is poorly designed? This may also not become fruitful. So not only holding, but the look and feel of it is also important. It must be designed in such an effective way that it can have potential to elevate your business above your competitors. And here is one such service provider who can make your card appealing according to your's taste and satisfaction.

 Get your business catalogue
Catalogue is a booklet where you present the complete list of services or products you provide in a summarized way. It acts as an integrated part of marketing and communication strategy of your company. When you design product catalogue targeting customers, you should think like them: what would they want to know if they were to avail certain services or purchase products. It is important to keep the needs of the prospective client in mind while designing the product catalogue. It should ensure all the information must be relevant to the fact and that it will help you generate more business. Having images of the product is a good idea: it registers faster in the minds of the prospective customers and clients and helps them decide faster if they like it or not. Presentation makes all the difference.
For more information, please visit : www.programmingyan.com


Tuesday, 12 April 2016

Umbraco



Umbraco is an open source content management system (CMS) platform for publishing content on the World Wide Web and intranets. It is written in C# and deployed on Microsoft based infrastructure. Since version 4.5, the whole system has been available under an MIT License.
Umbraco was developed by Niels Hartvig in 2000 and released as open source software in 2004. In 2009, CMS Wire described it as one of the leading .NET-based open source CMS systems. In 2010, with 1000 downloads a day, Umbraco was in the top five most popular downloads via the Microsoft Web Platform Installer, two places below its main rival DotNetNuke, and was the 12th most downloaded application from Codeplex, six places below DotNetNuke and 13 places higher than mojoPortal

Technology
Umbraco is primarily written in C#, stores data in a relational database (commonly Microsoft SQL Server) and works on Microsoft IIS. Umbraco's front-end is built upon Microsoft's .NET Framework, using ASP.NET.
Umbraco uses standard ASP.NET features such as ASP.NET "master pages" to facilitate the creation of reusable page layouts, and supports both Razor and XSLT. XSLT has been used for scripting, and in the past there was much debate as to which yielded better performance, since XML has been used for database storage and for the cache file (umbraco.config) 

Database tier
In 2008, a data abstraction layer for Umbraco was built, making it possible to support databases other than SQL Server. In version 4.0 of Umbraco, support for MySQL, SQL Server and VistaDB come as standard.
With Umbraco 4.6, released in 2010, VistaDB support was removed, and replaced with support for SQL Server Express and SQL Server Compact Edition, due to licensing issues with VistaDB's parent company.
As of Umbraco 6, support for MySQL has waned, as the development team has spent more time supporting Microsoft's SQL Server products. MySQL 5.6.5 or newer is required to support Umbraco 6.1 or newer.
Umbraco 7 featured a completely revamped back-end administration UI, with the use of AngularJS for a single-page application experience. It has also been announced that they will implement AngularJS 2.0


Deployment
The standard release of Umbraco is typically deployed on IIS in an environment which supports Full Trust. While a Full Trust environment is mandatory to install and operate the standard release, the codebase has been branched and modified to produce a version of the framework and backend UI which supports Medium Trust.
Research has also been undertaken on running an Umbraco website on Mono on Linux.
Umbraco can be deployed on a single physical server running the database and web tier, and this deployment model can be appropriate for small low-cost sites. Umbraco sites which serve content under higher load can also be deployed on a load balanced cluster. Load balanced Umbraco installations can use software or hardware load balancers, and load balanced network files can be shared using a SAN, NAS or a cluster file system or using a file replication service between nodes in the cluster.
 For more details, please visit: www.programmingyan.com

Saturday, 9 April 2016

How To Protect Your WordPress Site From Hackers

How To Protect Your WordPress Site From Hackers

If you run a WordPress website, you should know about its security and protect your website from hackers. If once your website is hacked, several bad things can damage your website's reputation. You can lose many things including your website information, money, customers and traffic. Here are some tips provided by WordPress developers in Toronto and these tips help you to protect your WordPress site from hackers. Following these simple and relatively steps will go long to protect your website from potential threats.

1. Change Username: The first thing hackers will try to find the username. Admin is the default username when you create a WordPress site. Lot of people keep this username and avoid to take new user name. If you one of them, you are wrong and you openly give the invitations to hackers. So, if you make this mistake, improve it immediately. Delete your username if it is "admin" and use any strong username for your account.

2. Use Strong Password: As you know safety comes first. Your WordPress website safety is depends on your account password. If you set a weak or common password for your account, hackers can guess it easily. Avoid the use of common password which are easily guessed like anniversaries, date of birth or mobile number. Try to use an entire sentence that makes sense and you can remember it easily.

3. Keep Your WordPress: Up To Date: It is crucial to keep your WordPress files, plugins and themes up to date. Make sure you update a new version of WordPress time to time. Also update latest version of plugin and themes you use. If you are afraid to update a new version due to lost some old themes, you can take a backup before updating.

4. Delete Unnecessary Plugins:  And Themes: It is a best to remove unwanted plugins and themes. Outdated version of themes, plugins and WordPress are most common ways of hacked sites. Once if hackers enter to your site, it is very difficult protect your site from them.


For more information, please visit : www.programminggyan.com

Friday, 8 April 2016

New Programming Languages



New Programming Languages
 
Go: Simple and dynamic

Google wasn’t the first organization to survey the collection of languages, only to find them cluttered, complex, and often slow. In 2009, the company released its solution: a statically typed language that looks like C but includes background intelligence to save programmers from having to specify types and juggle malloc calls. With Go, programmers can have the terseness and structure of compiled C, along with the ease of using a dynamic script language
.
While Sun and Apple followed a similar path in creating Java and Swift, respectively, Google made one significantly different decision with Go: The language’s creators wanted to keep Go "simple enough to hold in one programmer's head." Rob Pike, one of Go’s creators, famously told Ars Technica that "sometimes you can get more in the long run by taking things away." Thus, there are few zippy extras like generics, type inheritance, or assertions, only clean, simple blocks of if-then-else code manipulating strings, arrays, and hash tables. 

The language is reportedly well-established inside of Google's vast empire and is gaining acceptance in other places where dynamic-language lovers of Python and Ruby can be coaxed into accepting some of the rigor that comes from a compiled language. 

Groovy: Scripting goodness for Java
The Java world is surprisingly flexible. Say what you will about its belts-and-suspenders approach, like specifying the type for every variable, ending every line with a semicolon, and writing access methods for classes that simply return the value. But it looked at the dynamic languages gaining traction and built its own version that's tightly integrated with Java. 

Groovy offers programmers the ability to toss aside all the humdrum conventions of brackets and semicolons, to write simpler programs that can leverage all that existing Java code. Everything runs on the JVM. Not only that, everything links tightly to Java JARs, so you can enjoy your existing code. The Groovy code runs like a dynamically typed scripting language with full access to the data in statically typed Java objects. 

Groovy programmers think they have the best of both worlds. There's all of the immense power of the Java code base with all of the fun of using closures, operator overloading, and polymorphic iteration -- not to mention the simplicity of using the question mark to indicate a check for null pointers. It's so much simpler than typing another if-then statement to test nullity. Naturally, all of this flexibility tends to create as much logic with a tiny fraction of the keystrokes. Who can't love that?
Finally, all of the Java programmers who've envied the simplicity of dynamic languages can join the party without leaving the realm of Java. 

OCaml: Complex data hierarchy juggler
Some programmers don't want to specify the types of their variables, and for them we've built the dynamic languages. Others enjoy the certainty of specifying whether a variable holds an integer, string, or maybe an object. For them, many of the compiled languages offer all the support they want.
Then there are those who dream of elaborate type hierarchies and even speak of creating "algebras" of types. They imagine lists and tables of heterogeneous types that are brought together to express complex, multileveled data extravaganzas. They speak of polymorphism, pattern-matching primitives, and data encapsulation. This is just the beginning of the complex, highly structured world of types, metatypes, and metametatypes they desire. 

For them, there is OCaml, a serious effort by the programming language community to popularize many of the aforementioned ideas. There's object support, automatic memory management, and device portability. An ideal project for OCaml might be building a symbolic math website to teach algebra. 

CoffeeScript: JavaScript made clean and simple
Technically, CoffeeScript isn't a language. It's a preprocessor that converts what you write into JavaScript. But it looks different because it's missing plenty of the punctuation. You might think it is Ruby or Python, though the guts behave like JavaScript. 

CoffeeScript began when semicolon haters were forced to program in JavaScript because that was what Web browsers spoke. Changing the way the Web works would have been an insurmountable task, so they wrote their own preprocessor instead. The result? Programmers can write cleaner code and let CoffeeScript turn it back into the punctuation-heavy JavaScript Web browsers demand.
Missing semicolons are only the beginning. With CoffeeScript, you can create a variable without typing var. You can define a function without typing function or wrapping it in curly brackets. In fact, curly brackets are pretty much nonexistent in CoffeeScript. The code is so much more concise that it looks like a modernist building compared to a Gothic cathedral. This is why many of the newest JavaScript frameworks are often written in CoffeeScript and compiled. 

Scala: Functional programming on the JVM
If you need the code simplicity of object-oriented hierarchies for your project but love the functional paradigm, you have several choices. If Java is your realm, Scala is the choice for you.
Scala runs on the JVM, bringing all the clean design strictures of functional programming to the Java world by delivering code that fits with the Java class specifications and links with other JAR files. If those other JAR files have side effects and other imperative nasty headaches, so be it. Your code will be clean.
The type mechanism is strongly static and the compiler does all the work to infer types. There's no distinction between primitive types and object types because Scala wants everything to descend from one ur-object call Any. The syntax is much simpler and cleaner than Java; Scala folks call it "low ceremony." 

Scala offers many of the features expected of functional languages, such as lazy evaluation, tail recursion, and immutable variables, but have been modified to work with the JVM. The basic metatypes or collection variables, like linked lists or hash tables, can be either mutable or immutable. Tail recursion works with simpler examples, but not with elaborate, mutually recursive examples. The ideas are all there, even if the implementation may be limited by the JVM. Then again, it also comes with all the ubiquity of the Java platform and the deep collection of existing Java code written by the open source community. That's not a bad trade-off for many practical problems.
If you must juggle the data in a thousand-processor cluster and have a pile of legacy Java code, Scala is a great solution. 

Dart: JavaScript without the JavaScript
Being popular is not all it's cracked up to be. JavaScript may be used in more stacks than ever, but familiarity leads to contempt -- and contempt leads to people looking for replacements. Dart is a new programming language for Web browsers from Google.
Dart isn't much of a departure from the basic idea of JavaScript. It works in the background to animate all the DIVs and Web form objects that we see. The designers simply wanted to clean up the nastier, annoying parts of JavaScript while making it simpler. They couldn't depart too far from the underlying architecture because they wanted to compile Dart down to JavaScript to help speed adoption. 

The highlight may be the extra functions that fold in many de facto JavaScript libraries. You don't need JQuery or any of the other common libraries to modify some part of the HTML page. It's all there with a reasonably clean syntax. Also, more sophisticated data types and syntactic shorthand tricks will save a few keystrokes. Google is pushing hard by offering open source development tools for all of the major platforms. 

If you are building a dynamic Web app and are tired of JavaScript, Dart offers a clean syntax for creating multiple dancing DIVs filled with data from various Web sources. 

Haskell: Functional programming, pure and simple
For more than 20 years, the academics working on functional programming have been actively developing Haskell, a language designed to encapsulate their ideas about the evils of side effects. It is one of the purer expressions of the functional programming ideal, with a careful mechanism for handling I/O channels and other unavoidable side effects. The rest of the code, though, should be perfectly functional. 

The community is very active, with more than a dozen variants of Haskell waiting for you to explore. Some are stand-alone, and others are integrated with more mainstream efforts like Java (Jaskell, Frege) or Python (Scotch). Most of the names seem to be references to Scotland, a hotbed of Haskell research, or philosopher/logicians who form the intellectual provenance for many of the ideas expressed in Haskell. If you believe that your data structures will be complex and full of many types, Haskell will help you keep them straight. 

Julia: Bringing speed to Python land
The world of scientific programming is filled with Python lovers who enjoy the simple syntax and the freedom to avoid thinking of gnarly details like pointers and bytes. For all its strengths, however, Python is often maddeningly slow, which can be a problem if you're crunching large data sets as is common in the world of scientific computing. To speed up matters, many scientists turn to writing the most important routines at the core in C, which is much faster. But that saddles them with software written in two languages and is thus much harder to revise, fix, or extend.
Julia is a solution to this complexity. Its creators took the clean syntax adored by Python programmers and tweaked it so that the code can be compiled in the background. That way, you can set up a notebook or an interactive session like with Python, but any code you create will be compiled immediately

For more information, please visit: www.programmingyan.com

Thursday, 7 April 2016

What is filezilla?


What is filezilla?

FileZilla is a free software, cross-platform FTP application, consisting of FileZilla Client and FileZillaServer. Client binaries are available for Windows, Linux, and Mac OS X, server binaries are available for Windows only. The client supports FTP, SFTP and FTPS (FTP over SSL/TLS).
FileZilla is one of the most popular FTP clients.
The main purpose of Filezilla is to make it easy for you to upload and download files from your web hosting server.
You can also edit the files and save changes without the need of manually downloading and uploading.
FileZilla supports Mac, Windows and Linux. 
Step 1. Install
You may donwload Filezilla from https://filezilla-project.org/download.php?show_all=1
Following the installation wizard:
Step 2. Open FileZilla
After installation, you will see a shortcut on desktop, make double click on it to open the software.
In the FileZilla menu go to File > Site Manager. Then go through these 5 steps:
1.      Click New Site.
2.      Add a custom name for this site.
3.      Add the hostname like: http://www.mywebsite.com or the IP address like: http://192.168.0.1
4.      Set the Logon Type to "Normal" and insert your FTP username and password. For users that have CPane with their hosting, those same login details may work also for FTP access.
5.      Press the "Connect" button.

Step 3. Edit, Upload and Download files
On the left-hand side, you have the files from your computer
On  the right-hand side, you have the files from your server. Double click on the web folder (often this is "public_html") and inside you have the site's files.
Editing files
To edit a file in the server files area, right click on the file and choose View/Edit.
After saving the changes from your custom text editor (for example, Notepad++) FileZilla will ask if you want to update the file on the server. When starting with FileZilla, its common to forget this step.
Downloading files
To download a file from the server files area, right click on the file and choose Download.
Uploading files
To upload a file from your computer to your server, right click on the file and choose Upload.



For more information, please visit: www.programmingyan.com

Wednesday, 6 April 2016

Five Less Known Facts about iPhone Apps

Five Less Known Facts about iPhone Apps


§  Popularity of iPhone Apps
With the new iPhone models and tab devices launched in the world mobile market by Apple more and more creative individuals are willing to use it as a means to earn a living by developing apps and games. The resources and project development help Apple provides for aspiring developers is unparallel.

§  Five Facts Not Known To Many Who Intends to Make iPhone Apps
A beginner intending to launch good quality iPhone apps can often be facing obstructions due to less or inadequate knowledge about the tools of this trade. Let us read various facts related to iPhone app development India:

§  Apple Developers Program –The first and foremost step one who has the intention to launch iPhone apps must make is to join the Apple Developers Program. It is the membership account which is the medium one can develop an app based on the standardized parameters mentioned here by Apple. One can also take help of the vast pool of free resources Apple provides every member who joins the program.

§  Loads of Practice –For launching a game or an app which will run on all IOS devices one must learn the languages used to develop these programs. These are Objective C and XCode. The best way is to learn and practice as much as possible to achieve the optimum level of perfection which is required to launch an app successfully on the Appstore.


§  Share and Consult – An individual might have a great idea for an app but one must not rush to develop basing over that idea. Because there can be a situation where in the market there exists an app already with the same idea. Hence, before proceeding to development one must share the idea and consult with friends and closed ones to get a feedback.

§  Completion of Paperwork –The amount and detailed effort required to complete paperwork when one is engaged in the profession of iPhone app development is high. Based on all the norms set by Apple all paperwork must be completed before an app is sent for review to Apple.
§  Not much must be expected on launching an app. Time is needed for an app idea to grow and set itself in the minds of people.
For more details, please visit : www.programmingyan.com

Tuesday, 5 April 2016

Tips To Secure Your Php Web Applications

Tips To Secure Your Php Web Applications


 Security is the first and foremost concern of almost every developer on this planet. As we live in the world of high-technology, this has countless benefits and some people use it in a wrong manner. Thousands of websites in all over the world get hacked on the daily basis, some of the hackers do this for fun, some for money but all are not bad because some help to find vulnerabilities.
Developing a site which is 100% secure is an impossible task for any developer no matter how experienced he is. But security is something which you cannot ignore and writing secure PHP code won't protect your web applications. There are so many other things to consider while developing PHP web applications and some of the following tips will help you to secure it.

Start Hashing Passwords: If you want to secure your PHP web applications so always try to use hashing password. This is because hashing password is one of the best and simple techniques to store unreadable passwords in the database. Most of the developers don't have any idea that hashes, passwords stored in the database will be useless for a hacker even if they steal them all. It is a very safe technique which is easy to learn and apply. So the next time you choose a password for your web application so always try to use hashing password.

Escape input before using in an SQL statement: Another important tip, which you should remember for securing your PHP web applications, is that you must escape user input to prevent your application from SQL injections. These injections are an attempt made by the hackers to break your security system and if your application allows SQL vulnerability so your site is in danger.
Don't trust Javascript for input validation: Most of the developer's use Javascript for input validation because it is a good idea which helps to improve the user experience but till an extent. You should never really totally on it because it is easy for the hackers to disable it. So never trust Javascript complete for input validation.

Do not store unnecessary data: A big mistake done by almost every developer which creates a big risk for PHP web application is that they store unnecessary data which is easy to hack for the hackers. So always try not to store unnecessary data. This helps to prevent hackers from stealing your information and also helps to reduce the size of the database.

All these tips will definitely help you to secure your website from hackers sitting beside you. One more thing you should consider while developing a website always installs software from trusted providers. This will help to secure your web application from the wrong persons.
For more information, please visit : www.programmingyan.com